Some shoots you walk into already knowing they're going to be good. The Biti Bibi launch campaign was one of those.

Woman in red plaid kaftan and head wrap holds fresh green herbs with orange tomatoes, smiling joyfully.

When Vivian and Emma came to us to photograph their debut collection, Colombia Querida, we knew straight away that the imagery needed to honor what they had built. Biti Bibi is a brand rooted in memory and womanhood, inspired by Colombia's warmth, colour, and the kind of life lived around shared meals and long conversations. The clothes carry that spirit in every seam. Our job was to make sure the photos did too.

Person wearing a neon green kaftan with white polka dots, gold bracelet and necklace, back view.
Two women smiling in vibrant African-inspired maxi dresses, one red gingham with head wrap, one lime green with floral print.
Woman in red plaid wrap dress and matching head wrap, gold bangles, green earrings, posing against white background.

We shot the campaign in the studio with two models across six looks, pulling from the full Colombia Querida range. Kaftans, ponchos, blouses, skirts, the Santana Pant — each piece with its own personality, each deserving its own moment. Rather than taking a straightforward approach, we leaned into something a little more playful and sculptural. Full-length shots grounded each look, while detail work zoomed in on the shapes created by hands, legs, and fabric in motion. The result was imagery that felt alive rather than posed.

Woman in vibrant red ikat patterned wrap poses confidently before white background with tropical palm leaf.
Model wearing colorful geometric print poncho top with green patterned wide-leg trousers and beige platform shoes.

There is something really special about photographing a brand's very first launch. The energy in the room is different. Everything is new, everything matters, and you can feel how much has gone into getting to that moment. Vivian and Emma brought that energy, and we ran with it.

Woman wearing a blue floral kaftan dress with cream trim and open back, viewed from behind.

The Colombia Querida collection is still available to shop at bitibibi.com, and if you ask us, the Bella Kaftan and the Christine sets deserve a permanent place in your wardrobe.

Woman in cream lace midi dress with bell sleeves and wedge espadrilles posing against white background.
Cream lace ruffle bell sleeve top with intricate floral pattern, paired with matching lace skirt.

If you're a brand ready to bring your first collection to life with imagery that actually does it justice, we'd love to hear from you. The Brand Campaign package was built for exactly this.